Research Guides: Business Resources for the Undergraduate Business Minor: Marketing and Market Research

Business Librarian

Email Me

Contact:

Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203

Subjects: Business, Business: Company Information, Business: Industry Information, Business: International Business

Databases

This set of resources focuses on the market and the consumer. What is important about them? What information already exists? Access experts’ opinions and ideas, and demographic information so you can back your analysis with facts.

Statista This link opens in a new window
Quantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
MarketResearch.com Academic This link opens in a new window
Quantitative and qualitative analysis of the market; primary research and expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share, etc.

User Limit: unlimited.
Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.

Access Note: Requires VU email. Vendor Tutorials: Mintel Academic Student Guide - http://www.mintel.com/en/academic-us/
RKMA Market Research Reports This link opens in a new window
Guides for researching consumer markets, including market assessments and forecasts, sector trends, profiles of market leaders, and statistics.
Data-Planet Statistical Datasets This link opens in a new window
Dynamically compare and manipulate statistical data to create tables, maps, and figures.
e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.

Coverage: Full access to the current and previous year's reports. Vendor Tutorials: eMarketer Total Access Demo Video - http://www.emarketer.com/docs/Multimedia/emarketer_total_access_demo_040611/emarketer_total_access_demo_040611.html
BCC Research This link opens in a new window
Market research on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations. Industry analysis and market forecasts for advanced materials, high-tech systems and components, nanotechnology and novel processing methods.
Passport Euromonitor This link opens in a new window
Euromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
DemographicsNow This link opens in a new window
Geographically customized demographic data reports and maps. Identify patterns and trends regarding household expenditures, market penetration and location of goods and services.

All current Vanderbilt University students, faculty, and staff have access to this resource, both on and off-campus.
Social Explorer This link opens in a new window
Current and historical census data and demographic information: US Census, American Community Survey, religious membership, carbon emissions data, etc. Customizable maps, charts, and reports.

User Limit: 3.
First Research (Intellect) This link opens in a new window
Scroll down to Consumer Data and click on that section to find data on individual's lifestyles, hobbies, purchasing habits, etc

Access Note: Must provide Vanderbilt.edu email address.