Business Librarian
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
Marketing and Market Research Databases
This set of professional business research tools focus on the market and the consumer. What is important about them? What information already exists? Access experts’ opinions and ideas, and demographic information so you can back your analysis with facts.
- Statista This link opens in a new windowQuantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
- e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
- MarketResearch.com Academic This link opens in a new window
Quantitative and qualitative analysis of the market; primary research and expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share, etc.
- Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
- Passport Euromonitor This link opens in a new windowEuromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
- RKMA Market Research Reports This link opens in a new windowGuides for researching consumer markets, including market assessments and forecasts, sector trends, profiles of market leaders, and statistics.
- SimplyAnalytics This link opens in a new windowA mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.
