Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Coverage: Full access to the current and previous year's reports. Vendor Tutorials: eMarketer Total Access Demo Video - http://www.emarketer.com/docs/Multimedia/emarketer_total_access_demo_040611/emarketer_total_access_demo_040611.html
Quantitative and qualitative analysis of the market; primary research and expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share, etc.
12 titles featuring market research and consumer insights for the following: Business to Business Marketing; Consumer Behavior; Consumer Marketing; Consumer Use of the Internet and Mobile Web; Entertainment, Media and Advertising; Healthcare Business; International Consumer Markets; Leisure Business; Restaurants, Food and Beverage; Retail Business; Sports Marketing; Travel and Tourism. Includes archived titles back to 2006.
Euromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
VU Libraries ResearchGuides is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. You may republish or adapt this guide for educational purposes, as long as proper credit is given. Our recommended credit includes the statement: Written by, or adapted from, Vanderbilt University Libraries (current as of .....). If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.