BUSA 3200: Advanced Marketing

Refinitv Workspace

Refinitiv Workspace (also known as Refinitiv Eikon) is a research platform that includes company financials, private equity and venture capital, analyst reports (after market research), business news, and data on financial and economic markets worldwide. 

Registration

To access, users must firsregister for an individual account with their Vanderbilt mail address and login with their own username and password. Users can chose to download the installed software or use Refinitiv Workspace via the web.

When registering, please identify as a student. Next, please select the add-on AMR (After Market Research) to ensure you have access to analyst reports/investment bank reports.

 

 

 

Access Options

  1. Refinitiv Workspace desktop application: a link to download the application will be included in the new account welcome email from customerzone@refinitiv.com. Users that install the desktop application will also have access to the Refinitiv Workspace add-in for Excel.
  2. Refinitiv Workspace Web Access.

 

For more information, watch this 'Installating & Accessing Refinitiv Tutorial' video.

Understanding a Company

To better understand a company, its performance in the market and the factors that affect it, you need to understand the whole picture of their universe.  This includes :

  • Company’s financials
  • Products and services
  • SWOT reports (Strengths, weaknesses, opportunities and threats)
  • Industry pressures and challenges
  • Competitors
  • Analyst reports

While you should certainly look at the company’s website, note that will only help you gain insight into that company's opinion about itself.  For other opinions about a company’s issues and performance, there are several types of resources that will help. 

About Private Company Research

Unlike public companies, private companies are not regulated by the federal government. Therefore, it is at the discretion of a private company if, and what, they want to disclose about themselves. It can be more difficult and time consuming to locate information about private companies. However, there are methods and resources including:

  • Searching for the company and/or their principals in local and trade business publications.
  • Researching public competitor companies in the same industry.

Database: Hoover's


Example of OneSource Hoovers contains company profiles, analyst reports, SWOTs, and market research reports under the NAICS code link..

  • Search by Company Name
  • Once on the results page, click on the link for your correct company
  • Use the left hand menu to select specific pieces of information on that company.

Example of SWOT analysis from Hoovers:

Example of SWOT from OneSource

Additional Company Databases

Searching & Downloading Analyst Reports

Finding and Downloading Analyst Reports in Refinitiv Workspace

  1. Open the Platform
  2. Search for a company of interest
  3. From the top horizontal toolbar, select News & Research, then select Company Research
  4. Use the filters on the left vertical tool bar to filter by date, contributor, report type or keywords
  5. Select the check box next to any reports of interest to initiate a download window. You may download multiple reports at once.
  6. Each report has a ‘price.’ This information is in one of the righthand columns. Students can download $150 ‘billable’ pages each day. This limit resets at midnight local time.