Research Guides: BUSA 3200: Advanced Marketing: Social Media

Databases: Social Media

Along with our general industry and company databases, you may want to explore databases that cover the area of social media and emerging technologies:

e-Marketer
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.

Coverage: Full access to the current and previous year's reports. Vendor Tutorials: eMarketer Total Access Demo Video - http://www.emarketer.com/docs/Multimedia/emarketer_total_access_demo_040611/emarketer_total_access_demo_040611.html
Forrester
Reports and analysis that focus on the business implications of technology change. Jupiter media research and analysis incorporated into Forrester.

Access Note: License does not include direct access to Forrester analysts for research inquiries, please do not phone, write, or send e-mail inquiries. User Limit: 5.
Gartner
IT data and analysis: executive summaries, perspectives, research briefs, research notes, special reports on IT-related issues. Spotlights key technologies, products, trends, opportunities, vendors and products.

All current Vanderbilt University students, faculty, and staff have access, both on and off campus. Please note that we have a limited subscription with Gartner that does not provide access to all areas of this database, particularly some of the specialized industry research.

Websites: Social Media

The following websites are solid resources for information about social media and technology trends:

Pew Research Center's Internet and American Life Project
Produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life.
TechCrunch
Technology media property which profiles startups, reviews new Internet products, and covers breaking tech news.
comScore Insights
Internet technology company that measures what people do as they navigate the digital world. Some analysis is available for free on the "insights" portion of their website.
Digital Future Reports
Yearly report published by the World Internet Project and the University of Southern California (Annenberg School for Communication.)

Social Media Books

Physical books are housed in the Walker Management Library, but most are available online.