Social Media Books
Physical books are housed in the Walker Management Library, but most are available online.
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The New Rules of Marketing and PR
by
Ninth edition. -
Marketing 4. 0
by
eBook.
Databases
Along with our general industry and company databases, you may want to explore databases that cover the area of social media and emerging technologies:
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e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
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Forrester This link opens in a new window
Reports and analysis that focus on the business implications of technology change. Jupiter media research and analysis incorporated into Forrester. At the Forrester login screen, enter your Vanderbilt email address in the Business Email Address field without a password, then click the Log In button. You'll be prompted to enter your VU username and password. First time users will need to complete a brief registration form.
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Gartner This link opens in a new window
IT data and analysis: executive summaries, perspectives, research briefs, research notes, special reports on IT-related issues. Spotlights key technologies, products, trends, opportunities, vendors and products.
Websites: Social Media
The following websites are solid resources for information about social media and technology trends:
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Pew Research Center's Internet and American Life ProjectProduces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life.
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TechCrunchTechnology media property which profiles startups, reviews new Internet products, and covers breaking tech news.
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comScore InsightsInternet technology company that measures what people do as they navigate the digital world. Some analysis is available for free on the "insights" portion of their website.
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Digital Future ReportsYearly report published by the World Internet Project and the University of Southern California (Annenberg School for Communication.)
Loyalty Program Resources
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Forrester This link opens in a new window
Reports and analysis that focus on the business implications of technology change. Jupiter media research and analysis incorporated into Forrester. At the Forrester login screen, enter your Vanderbilt email address in the Business Email Address field without a password, then click the Log In button. You'll be prompted to enter your VU username and password. First time users will need to complete a brief registration form.
A search for "customer loyalty" in Forrester brings up the following reports:
- The State Of Customer Loyalty And Marketing Technology
- Forrester’s CX Index™ Is A Measure Of A Brand’s Ability To Drive Customer Loyalty
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e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
A search for "customer loyalty" in e-Marketer brings up the following articles:
- Loyalty programs drive shoppers to spend more (mentions Ulta!)
- 3 membership and loyalty program trends to watch in 2025
- Beauty Ecommerce 2025
