To develop an understanding of an industry, you must understand its structure. For a large industry, information is easy to find. For smaller industries, which may be fairly new or filled with "mom-n-pop" and private businesses, a different approach is needed. Examples of where you may find industry information include:
To learn about and understand the industry in which your company operates, there are a number of databases that can help you which are listed below, and which give you an outsider’s expert opinion about an industry. Using these sources enables you to find out what information already exists, see the opinions and ideas of experts, and reach your own conclusions based on facts and analysis.
First Research Industry reports contain:
Once in First Research, simply search for your industry, then click on the appropriate link. The report contents are listed on the LEFT SIDE of the page.
Search by industry name, NAICS code or company name. Use for understanding market size, competitors, drafting business plans, pitch books, benchmarking, forecasting, business valuations, litigation support, due diligence and more. Search by industry name, industry code, or company name to access industry reports.
Industry reports include: