MGT 6360: Marketing Fundamentals

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Introduction to Autonomous Vehicles

Reports from consulting firms, industry stakeholders and business research and news.

Overview of key concepts, technical terms and regulatory considerations, recent developments.

Threewitt, C. (May 15, 2024). “10 Vehicles that are almost self-driving in 2024.” U.S. News & World Report. (Online).
Dentons. (2024). Global Guide to Autonomous Vehicles
Center for Sustainable Systems, University of Michigan. 2022. "Autonomous Vehicles Factsheet." Pub. No. CSS16-18.
Autonomous vehicles are coming, but slowly. (2023, April 22). The Economist, NA.
Tengler, S. (June 15, 2022). The Go-To-Market strategy for autonomous vehicles: “Launch somewhere”. Forbes (Online).
Insurance Information Institute. (August 17, 2022). Background on: Self-driving cars and insurance.

Thought leadership on the future of mobility

Heineke, K., Laverty, N., Möller, T. & Ziegler, F. (April 2023). Future of mobility. McKinsey Quarterly. (Online).
Stoma, M., Dudziak, A., Caban, J., & Droździel, P. (2021). The future of autonomous vehicles in the opinion of automotive market users. Energies, 14(16), 4777.
This article presents the concept of autonomous vehicles (AVs) and the way it is perceived by users of traditional cars.
Deichmann, J. Ebel, E., Heineke, K, Heuss, R., Kellner, M., and Steiner, F. (January 6, 2023). Autonomous driving’s future: Convenient and connected. McKinsey.

Prospective customers and their use cases

What about ChatGPT?

ChatGPT Prompt for AV User Groups
Example of ChatGPT prompts exploring potential customer segments for autonomous vehicles.

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Subjects: Business, Business: Company Information, Business: Finance and Markets, Business: Industry Information, Business: International Business

Last Updated: Aug 19, 2024 1:22 PM
URL: https://researchguides.library.vanderbilt.edu/mgt6360
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Subjects: Business, Business: Marketing

Tags: consumer_behavior, consumers, marketing

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