MGT 6360: Marketing Fundamentals


Waymo is a stand-alone subsidiary of Alphabet, the parent of Google.  As a subsidiary, there is less financial information about Waymo as this type of information is available at the parent company level.

New technologies may have competition in small and privately-held companies, which share less information publicly and may be difficult to find.

To better understand a company and its performance, this type of information includes:

  • Company’s financials
  • Products and services
  • SWOT reports (Strengths, Weaknesses, Opportunities and Threats)
  • Industry pressures and challenges
  • Competitors
  • Analyst reports

The company’s website will give you the company's perspective on their performance. This is less objective than the opinions of external analysts and experts which can be found in analyst and SWOT reports, which will give you a better understanding of the company's strengths and challenges. Compare what you find from the corporate reports with the expert literature and thought leadership. 

Databases for insights on ventures, corporations and not-for-profits

The following databases have analysis and data about Waymo.  You can search for just the word Waymo and/or add other words to filter the results such as (Waymo AND customer) or (Waymo AND market).

Walker Management Library

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Walker Management *Library
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203