Research Guides: MGT 6360: Marketing Fundamentals : Consumer Segments

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Consumer Insights Databases

Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Statista This link opens in a new window
Quantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
Sage Data This link opens in a new window
Dynamically compare and manipulate statistical data to create tables, maps, and figures.
SimplyAnalytics This link opens in a new window
A mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.
e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Passport Euromonitor This link opens in a new window
Euromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.