Research Guides: MGT 6360: Marketing Fundamentals : Overview

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Find answers to using the Library and Business Research.

The Business Essentials Collection

Frequently used databases for 80% of research assignments.

Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Statista This link opens in a new window
Quantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
IBISWorld This link opens in a new window
Large collection of industry reports; market size, competitors, drafting business plans, pitch books, benchmarking, forecasting, business valuations, litigation support, due diligence and more.
Hoovers This link opens in a new window
Details on US and international companies, executives, market research reports, and trade publications. Includes financials, subsidiaries, and trade and business news.