Research Guides: MGT 6360: Marketing Fundamentals : State of the Art (Tech)

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Business of Tech - Databases

BCC Research This link opens in a new window
Market research on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations. Industry analysis and market forecasts for advanced materials, high-tech systems and components, nanotechnology and novel processing methods.
Derwent Innovations Index This link opens in a new window
Value-added patent information from Derwent World Patent Index and patent citation information from the Patents Citation Index.
Coverage: 1963-present.
e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Forrester This link opens in a new window
Reports and analysis that focus on the business implications of technology change. Jupiter media research and analysis incorporated into Forrester. At the Forrester login screen, enter your Vanderbilt email address in the Business Email Address field without a password, then click the Log In button. You'll be prompted to enter your VU username and password. First time users will need to complete a brief registration form.
License does not include direct access to Forrester analysts for research inquiries, please do not phone, write, or send e-mail inquiries
Gartner This link opens in a new window
IT data and analysis: executive summaries, perspectives, research briefs, research notes, special reports on IT-related issues. Spotlights key technologies, products, trends, opportunities, vendors and products.
Please note that we have a limited subscription with Gartner that does not provide access to all areas of this database, particularly some of the specialized industry research.