Research Guides: Marketing: Consumer Segment Data & Statistics

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Consumer Segment Data & Statistics

Below are tools for finding consumer data related to specific product categories, demographics and spending patterns. Tools include geo-analytic features that help you map prospective customers in relation to business or other points of interest.

Sage Data

Dynamically compare and manipulate statistical data to create tables, maps, and figures.
SimplyAnalytics
A mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.

ArcGIS Online
Sign in with your ESRI global account to create an ArcGIS online map.
Marketing Charts
A hub of marketing data, graphics, and analyses that provides context – comparing and contrasting research. Cited by news outlets and trade publications, including Forbes, Fortune, CNBC, MediaPost, Business Insider, Harvard Business Review, and AdAge.

Databases on e-commerce, voice of customer

Sources of voice of customer reports and consumer info: profiles, behaviors, demographic and psychographic data.

e-Marketer

Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Forrester

Reports and analysis that focus on the business implications of technology change. Jupiter media research and analysis incorporated into Forrester. At the Forrester login screen, enter your Vanderbilt email address in the Business Email Address field without a password, then click the Log In button. You'll be prompted to enter your VU username and password. First time users will need to complete a brief registration form.

License does not include direct access to Forrester analysts for research inquiries, please do not phone, write, or send e-mail inquiries
Gallup Analytics
US and global polling data, new and historical, at the city, state, and national level. Microdata is available upon request. Please visit this resource guide to learn more about available data and to request access.
iPOLL (Roper Center)
Public opinion poll data: poll questions and answers, datasets, and survey questionnaires from academic, commercial, and media polls on opinions and behaviors from major survey research organizations in the United State, including Gallup, Pew, Annenburg Public Policy Center, and news organizations, such as CNN, CBS, ABC, NBC, the New York Times.

Coverage: 1935 to present.
Mintel Academic

Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Passport Euromonitor
Euromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
Statista

Quantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases. Please note: To access the eCommerce Insights module within Statista, click Insights > Explore eCommerce Insights and then click Login from at the top right of the screen.
Social Explorer

Current and historical census data and demographic information: US Census, American Community Survey, religious membership, carbon emissions data, etc. Customizable maps, charts, and reports.

Notable Industry Sites for Consumer Stats & Data

American Community Survey
An on-going survey by the US government that is sent to a sample of the population. Examines what the population looks like and how it lives.
Association For Consumer Research
The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.
Consumer Behavior News from ScienceDaily
News, articles, videos, images & RSS feeds from ScienceDaily (one of the Internet’s most popular science news web sites.)
Consumer Behavior: The Psychology of Marketing
Page of Lars Perner, Assistant Professor of Clinical Marketing at USC. Includes links to current articles & podcast.
Consumer Expenditure Survey
Produced by the Bureau of Labor Statistics; consists of two surveys: the quarterly Interview Survey & the Diary Survey. Provides information on the buying habits of American consumers, including data on their expenditures, income, etc.
Consumer Insights (A.C. Nielsen)
Monthly electronic publication by the Nielsen Company.
Surveys of Consumers
Joint project of Reuters and the University of Michigan. You will need to enter your name and email address to enter site.