Research Guides: Marketing: Consumer Segment Data & Statistics

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Consumer Segment Data & Statistics

Tools for Finding and Mapping and Charting Consumer Data

Sage Data This link opens in a new window
Dynamically compare and manipulate statistical data to create tables, maps, and figures.
SimplyAnalytics This link opens in a new window
A mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.

ArcGIS Online
Sign in with your ESRI global account to create an ArcGIS online map.
Marketing Charts
A hub of marketing data, graphics, and analyses that provides context – comparing and contrasting research. Cited by news outlets and trade publications, including Forbes, Fortune, CNBC, MediaPost, Business Insider, Harvard Business Review, and AdAge.

Databases on e-commerce, voice of customer

Sources of voice of customer reports and consumer info: profiles, behaviors, demographic and psychographic data.

DemographicsNow This link opens in a new window
Geographically customized demographic data reports and maps. Identify patterns and trends regarding household expenditures, market penetration and location of goods and services.
Demographics Now is being discontinued and our access will cease on October 6th. The Library recommends the following alternative resources for locating demographic information:
- Social Explorer: our best resource for historical data. An easy interface to access Census data
- PolicyMap: access to Census data and many additional datasets from government agencies. Very easy to identify where the data is coming from and both maps and charts can be exported.
- SimplyAnalytics: largest variety of data and viewing options- time-series, rankings, radius studies, mapping, etc. Includes additional data sets on consumer behavior, financial information, and healthcare.
For those interested in diving deeper into these resources, we are is teaching a Geospatial Data Discovery workshop on September 18^th at 1pm in the GIS Lab (Peabody Library, Room 304). We also have a great GIS Research Guide.
e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Forrester This link opens in a new window
Reports and analysis that focus on the business implications of technology change. Jupiter media research and analysis incorporated into Forrester. At the Forrester login screen, enter your Vanderbilt email address in the Business Email Address field without a password, then click the Log In button. You'll be prompted to enter your VU username and password. First time users will need to complete a brief registration form.
License does not include direct access to Forrester analysts for research inquiries, please do not phone, write, or send e-mail inquiries
Gallup Analytics This link opens in a new window
US and global polling data, new and historical, at the city, state, and national level. Microdata is available upon request. Please visit this resource guide to learn more about available data and to request access.
iPOLL (Roper Center) This link opens in a new window
Public opinion poll data: poll questions and answers, datasets, and survey questionnaires from academic, commercial, and media polls on opinions and behaviors from major survey research organizations in the United State, including Gallup, Pew, Annenburg Public Policy Center, and news organizations, such as CNN, CBS, ABC, NBC, the New York Times.
Coverage: 1935 to present.
Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Passport Euromonitor This link opens in a new window
Euromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
Statista This link opens in a new window
Quantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
Social Explorer This link opens in a new window
Current and historical census data and demographic information: US Census, American Community Survey, religious membership, carbon emissions data, etc. Customizable maps, charts, and reports.

Notable Industry Sites for Consumer Stats & Data

American Community Survey
An on-going survey by the US government that is sent to a sample of the population. Examines what the population looks like and how it lives.
Association For Consumer Research
The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.
Consumer Behavior News from ScienceDaily
News, articles, videos, images & RSS feeds from ScienceDaily (one of the Internet’s most popular science news web sites.)
Consumer Behavior: The Psychology of Marketing
Page of Lars Perner, Assistant Professor of Clinical Marketing at USC. Includes links to current articles & podcast.
Consumer Expenditure Survey
Produced by the Bureau of Labor Statistics; consists of two surveys: the quarterly Interview Survey & the Diary Survey. Provides information on the buying habits of American consumers, including data on their expenditures, income, etc.
Consumer Insights (A.C. Nielsen)
Monthly electronic publication by the Nielsen Company.
Surveys of Consumers
Joint project of Reuters and the University of Michigan. You will need to enter your name and email address to enter site.