Marketing Resources

Welcome 

The Walker Management Library has consolidated some of its numerous resources to help you learn more about topics related to marketing.  This is a companion to additional resources on recruiting and interviewing available through the Career Management Center.    

Use this page to see recommend readings from faculty, key databases used for company, market, and industry research.   We are also very fortunate to have access to the O’Reilly for Higher Education platform with a multimedia collection of instructional materials on technology, programming and business. O'Reilly is an excellent resource for learning new software programs or for learning new tips for programs you use frequently (ex: PowerPoint).