Research Guides: Marketing: Overview

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Find answers to using the Library and Business Research.

The Business Essentials Collection - Marketing Edition

This guide highlights the most relevant library resources for researching Marketing topics. Below you will find the core Marketing databases that will answer 80% of your business research needs. The other pages provide additional resources for subtopics within Marketing that you may need to dig into depending on your specific research interests. The Giving Credit tab provides guidance on citing your sources and avoiding plagiarism.

e-Marketer

Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
MarketResearch.com Academic

Quantitative and qualitative analysis of the market; primary research and expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share, etc.
Mintel Academic

Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
RKMA Market Research Reports
Guides for researching consumer markets, including market assessments and forecasts, sector trends, profiles of market leaders, and statistics.