Walker Management Library
Walker Management *Library
Contact:
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
Website
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
Fact Finding: Market Research
Look at the market and the consumer. What is important about them? What already exists? Access experts’ opinions and ideas so you can back your analysis with facts.
The following databases focus on the market and consumer. Some resources focus on the national level (ex: Mintel), while others offer data to local levels (Data-Planet).
- Mintel Academic This link opens in a new windowMarket research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
- Statista This link opens in a new windowQuantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
- MarketResearch.com Academic This link opens in a new windowQuantitative and qualitative analysis of the market; primary research and expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share, etc.
- O'Reilly for Higher Education This link opens in a new windowInstruction and reference materials on computer programming, technology, and business transformation. The platform includes books, videos, case studies, audio books, and structured learning paths. An O'Reilly user account will automatically be created for first time users. For details, please refer to the O'Reilly Privacy Policy.
Mobile app is available at https://www.oreilly.com/online-learning/apps.html. - Hoovers This link opens in a new windowDetails on US and international companies, executives, market research reports, and trade publications. Includes financials, subsidiaries, and trade and business news.
- RKMA Market Research Reports This link opens in a new windowGuides for researching consumer markets, including market assessments and forecasts, sector trends, profiles of market leaders, and statistics.
- Passport Euromonitor This link opens in a new windowEuromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
- Data-Planet Statistical Datasets This link opens in a new windowDynamically compare and manipulate statistical data to create tables, maps, and figures. Includes Simmons market research data, as well as numerous government and private research data sets with information down to the zip code level.
- Pew Research CenterNonpartisan source of data and analysis. Areas of focus include: U.S. Politics, Media and News, Internet and Tech, and Social Trends.
- e-Marketer This link opens in a new windowMarket research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
- Forrester This link opens in a new windowReports and analysis that focus on the business implications of technology change. Jupiter media research and analysis incorporated into Forrester. Some content focused on CMO's.
