Research Guides: Marketing: Overview

Management Library FAQs

Find answers to using the Library and Business Research.

The Business Essentials Collection - Marketing Edition

The core Marketing databases that will answer 80% of your business research needs.

e-Marketer
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
MarketResearch.com Academic
Quantitative and qualitative analysis of the market; primary research and expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share, etc.
Mintel Academic
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
RKMA Market Research Reports
Guides for researching consumer markets, including market assessments and forecasts, sector trends, profiles of market leaders, and statistics.