Research Guides: Marketing: Overview

Management Library FAQs

Find answers to using the Library and Business Research.

The Business Essentials Collection - Marketing Edition

The core Marketing databases that will answer 80% of your business research needs.

e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Coverage: Full access to the current and previous year's reports. Vendor Tutorials: eMarketer Total Access Demo Video - http://www.emarketer.com/docs/Multimedia/emarketer_total_access_demo_040611/emarketer_total_access_demo_040611.html
MarketResearch.com Academic This link opens in a new window
Quantitative and qualitative analysis of the market; primary research and expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share, etc.
User Limit: unlimited.
Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Access Note: Requires VU email. Vendor Tutorials: Mintel Academic Student Guide - http://www.mintel.com/en/academic-us/
RKMA Market Research Reports This link opens in a new window
Guides for researching consumer markets, including market assessments and forecasts, sector trends, profiles of market leaders, and statistics.