Consumer Marketing Resources

Walker Management Library

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Walker Management *Library
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203

Fact Finding: Market Research

Look at the market and the consumer. What is important about them? What already exists? Access experts’ opinions and ideas so you can back your analysis with facts.

The following databases focus on the market and consumer. Some resources focus on the national level (ex: Mintel), while others offer data to local levels (Data-Planet).