Management Library FAQs
Find answers to using the Library and Business Research.
The Business Essentials Collection - Marketing Edition
The core Marketing databases that will answer 80% of your business research needs.
- e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
- MarketResearch.com Academic This link opens in a new window
Quantitative and qualitative analysis of the market; primary research and expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share, etc.
- Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
- RKMA Market Research Reports This link opens in a new windowGuides for researching consumer markets, including market assessments and forecasts, sector trends, profiles of market leaders, and statistics.
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
