Research Guides: Marketing: Research articles on consumer insights

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Databases for articles & reports

Find research articles on consumer behavior, psychology, neuromarketing and other emerging fields.

Business Source Complete This link opens in a new window
Covers most business areas: management, marketing, economics, finance, accounting, & international business. Includes company reports, SWOT analyses, working papers, country reports, industry reports, case studies, etc.
ProQuest Business (including ABI/Inform) This link opens in a new window
Combined search of ABI/INFORM Complete, Accounting & Tax, Banking Information Source, Asian Business and Reference, European Business, and Snapshots.
PsycINFO This link opens in a new window
APA PsycINFO is a comprehensive indexing and abstracts of the international psychological literature. Journals, articles, books, dissertations, etc. Subjects include: applied psychology, communication systems, developmental psychology, educational psychology, experimental human and animal psychology, personality, psychological and physical disorders, physiological psychology and neuroscience, professional personnel and issues, psychometrics and statistics, social psychology, social processes and issues, sports psychology and leisure, treatment and prevention.
Coverage: 1800s to present.

Journal of Consumer Behaviour
Aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research.
Review of economics of the household
Empirical and theoretical research on the economic behavior and decision-making processes of single and multi-person households.
Journal of Consumer Marketing
Edited for marketers who desire insight into how people behave as consumers worldwide.