Research Guides: EMBA: Market Research

Market Research Reports

These reports tend to be on a specific industry topic and can include a wide range of information from key players, trends, customers, etc.

MarketResearch.com Academic
Covers the following major industries and categories: business services, consumer goods, food and beverage, demographics, heavy industry, life sciences and technology and media.

Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Access Note: Requires VU email.
Passport Euromonitor This link opens in a new window
Euromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
Statista This link opens in a new window
Quantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.

RKMA Market Research Reports
12 titles featuring market research and consumer insights for the following: Business to Business Marketing; Consumer Behavior; Consumer Marketing; Consumer Use of the Internet and Mobile Web; Entertainment, Media and Advertising; Healthcare Business; International Consumer Markets; Leisure Business; Restaurants, Food and Beverage; Retail Business; Sports Marketing; Travel and Tourism. Includes archived titles back to 2006.

Industry-Specific Market Research Reports

BCC Research This link opens in a new window
Market research on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations. Industry analysis and market forecasts for advanced materials, high-tech systems and components, nanotechnology and novel processing methods.
e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Coverage: Full access to the current and previous year's reports. Vendor Tutorials: eMarketer Total Access Demo Video - http://www.emarketer.com/docs/Multimedia/emarketer_total_access_demo_040611/emarketer_total_access_demo_040611.html
Forrester This link opens in a new window
Reports and analysis that focus on the business implications of technology change. Jupiter media research and analysis incorporated into Forrester. At the Forrester login screen, enter your Vanderbilt email address in the Business Email Address field without a password, then click the Log In button. You'll be prompted to enter your VU username and password. First time users will need to complete a brief registration form.
Access Note: License does not include direct access to Forrester analysts for research inquiries, please do not phone, write, or send e-mail inquiries. User Limit: 5.
Gartner This link opens in a new window
IT data and analysis: executive summaries, perspectives, research briefs, research notes, special reports on IT-related issues. Spotlights key technologies, products, trends, opportunities, vendors and products.
All current Vanderbilt University students, faculty, and staff have access, both on and off campus. Please note that we have a limited subscription with Gartner that does not provide access to all areas of this database, particularly some of the specialized industry research.
Sports Market Analytics This link opens in a new window
Articles with news and market research information from sports industry sources. Includes market reports on international sporting goods equipment, college sports, endorsements, facilities, fan market profiles, financial reports, licensing, etc.
All current Vanderbilt University students, faculty, and staff have access, both on and off campus.

Market Share & Size

Business Source Complete
In the first search box, enter the phrase Market Share, then using the box to the right select SUBJECT TERM. In the second search line, enter the Company Name, then using the box to the right select COMPANY; or enter the Industry Name, then using the box to the right select SUBJECT, and then search.
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All current Vanderbilt University students, faculty, and staff have access, both on and off campus.
Factiva
Use the SUBJECT option to choose Market Share and then proceed with your search.
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All current Vanderbilt University students, faculty, and staff have access, both on and off campus. 10 simultaneous users. Factiva will also without warning logout users after 15 minutes of inactivity.

Gale Business: Insights This link opens in a new window
Company chronologies, company histories, journals, market research reports, market share reports, rankings, recent news, SWOT reports, videos, industry information. Comparison chart tool.

Demographics

Demographic and consumer statistical data can be used to better understand a market. Add an industry code or use a company name to narrow your search

DemographicsNow
Offers a variety of ready-made demographic data reports, which can be customized by geography. Identify patterns and trends regarding household expenditures, market penetration and location of goods and services.

Sage Data This link opens in a new window
Dynamically compare and manipulate statistical data to create tables, maps, and figures.
Social Explorer This link opens in a new window
Current and historical census data and demographic information: US Census, American Community Survey, religious membership, carbon emissions data, etc. Customizable maps, charts, and reports.
User Limit: 3.
Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Access Note: Requires VU email.
e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Coverage: Full access to the current and previous year's reports. Vendor Tutorials: eMarketer Total Access Demo Video - http://www.emarketer.com/docs/Multimedia/emarketer_total_access_demo_040611/emarketer_total_access_demo_040611.html
Passport Euromonitor This link opens in a new window
Euromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.

American FactFinder