Research Guides: EMBA: SWOT & PEST(LE) Analysis

Company, Industry & Country Analysis

During the course of your country, company and industry research and analysis, you may want to find reports based on particular strategic analysis tools. However, if one is not available, you may need to create your own. Inputs to creating this analysis can come from the Strategic Analysis Tools report from CIMA.

SWOT reports
Analysis of the Strengths, Weaknesses, Opportunities & Threats of/to a particular company.

Hoovers This link opens in a new window
Search by company name and open the report. Look at the left side of the page and select the section titled SWOT.
Business Source Complete This link opens in a new window
Type the company name in the search box, then use the drop down to the right to select CO Company Entity. Scroll to the "Limit Your Results" area, and check the SWOT Analysis box under Publication Type.

PEST or PESTLE reports
Analysis of the macro environment in which an organization exists. Usually specific to a particular country. Includes Political factors, Economic factors, Social factors; Technological factors (for PEST) along with Legal factors and Environmental factors (for a complete PESTLE analysis.)

Business Source Complete This link opens in a new window
Type the country name in the search box, then use the drop down menu to the right to select GE Geographic Terms. In the box below, type Marketline. Scroll down to the "Limit Your Results" area and check the Country Report box under Publication Type. The Marketline reports in the results will be PEST or PESTLE reports. Doing that search without adding Marketline will add additional types of country reports.

Porter's Five Forces

Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape every industry and helps determine an industry's weaknesses and strengths. Five Forces analysis is frequently used to identify an industry's structure to determine corporate strategy. Many of our databases provide the information for these forces; you can then create your own model using this data.