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Information about a company can range from detailed corporate profiles to late breaking news. 

Public companies are required to disclose certain types of information to be traded publicly.  In addition, investment analysts follow them and write reports that appraise the company and its operations, products and services.  Information on public companies is generally easy to find and widely available.

Private companies can be large (like Hallmark) making it relatively easy to find information about them. If a private company is small, newly founded or closely held, finding freely available information may be difficult.  You should begin your research with the company databases, then take second steps to look at news articles about the company.  If more information is needed, researching the principals in the business can be effective. 

Investment & Analyst Reports

Reports that are created by analysts from investment companies containing expert industry & company information.


These databases will allow you to download data, such as financial performance, for analysis and manipulation. Some aggregate financial and others provide industry metrics.

News & Articles

Article searches are important for locating current news, hot topics, trends, and developments.


Databases are quick places to find competitor lists. Other ways to identify competitors are through articles, market research reports, 10Ks, annual and analyst reports.


Information about corporate and industry operations can be found in many of the resources already covered. These particular databases have a specific focus on operations:

Websites for Company Information

Using the company's website will give you some background or information about their business. Often local newspapers can be a great source of information:  Use the library database Factiva for a start. To find other types of information, try these sites: