Management Library FAQs
Find answers to using the Library and Business Research.
Preliminary Market Assessment for New Product Development
Using secondary sources to size market opportunities, map the competition, identify target markets and digital channels.
Activity Handouts - PDF copy of all four groups
Library databases used in activity
- e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
- First Research (Intellect) This link opens in a new window
Industry Profiles: overviews, challenges, trends, executive insight, call prep questions, financials, forecasts, growth rating, and industry drivers. Industries by economic metrics: financial, HR, industry drivers, forecasts.
- PitchBook This link opens in a new window
Private equity and venture capital database with in-depth information and statistics on a wide range of companies including startups. Establish benchmarks, find real time data on deals, identify and analyze comparables, and search investor details. Users are limited to 10 downloads per day and 25 downloads per month. Licensed for academic & curricular uses only. All accounts are reset in May of each year to ensure compliance.
- SimplyAnalytics This link opens in a new windowA mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.
- Statista This link opens in a new windowQuantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
