MGT 6467: New Product Development

Preliminary Market Assessment for New Product Development

Using secondary sources to size market opportunities, map the competition, identify target markets and digital channels. 

new product development preliminary market assessment

Activity Handouts - PDF copy of all four groups

Library databases used in activity

Walker Management Library

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Walker Management *Library
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203