Management Library FAQs
Find answers to using the Library and Business Research.
Preliminary Market Assessment for New Product Development
Using secondary sources to size market opportunities, map the competition, identify target markets and digital channels.
Activity Handouts - PDF copy of all five activities/databases
Library databases used in activity
- First Research (Intellect) This link opens in a new window
Industry Profiles: overviews, challenges, trends, executive insight, call prep questions, financials, forecasts, growth rating, and industry drivers. Industries by economic metrics: financial, HR, industry drivers, forecasts.
- MarketResearch.com Academic This link opens in a new window
Quantitative and qualitative analysis of the market; primary research and expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share, etc.
- Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
- SimplyAnalytics This link opens in a new windowA mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.
- Statista This link opens in a new windowQuantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
