Management Library FAQs
Find answers to using the Library and Business Research.
Preliminary Market Assessment for New Product Development
Using secondary sources to size market opportunities and identify target markets.
Activity Handouts
Library databases used in activity
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Passport Euromonitor This link opens in a new windowEuromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
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Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
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First Research (Intellect) This link opens in a new window
Industry Profiles: overviews, challenges, trends, executive insight, call prep questions, financials, forecasts, growth rating, and industry drivers. Industries by economic metrics: financial, HR, industry drivers, forecasts.
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SimplyAnalytics This link opens in a new windowA mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.
Walker Management Library
Walker Management *Library
Contact:
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
Website
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
