Management Library FAQs
Find answers to using the Library and Business Research.
Consumer Segments: Size, growth, trends
Explore consumer segments by lifestage, tech adoption, location, income, purchasing intention and behaviors.
- Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
- Statista This link opens in a new windowQuantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
- Sage Data This link opens in a new window
Dynamically compare and manipulate statistical data to create tables, maps, and figures.
- SimplyAnalytics This link opens in a new windowA mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.
- e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
- DemographicsNow This link opens in a new window
Geographically customized demographic data reports and maps. Identify patterns and trends regarding household expenditures, market penetration and location of goods and services.
- Passport Euromonitor This link opens in a new windowEuromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
