Geographic Information Systems (GIS): Business Analyst Online

GIS and Geospatial Data

Business Analyst Online

ESRI's Business Analyst Online (BAO)


Business Analyst Online gives you detailed information about the demographic makeup of various populations and their lifestyles and buying behavior as well as information about businesses in your market area.

  • Web-based solution
  • Combines GIS technology with:
    • demographic information
    • consumer spending
    • business details
  • Provide on-demand reports and maps.

Accessing BAO


  1.  Request a Vanderbilt Organization ArcGIS account by emailing Stacy Curry-Johnson at

  2. To access the Business Analyst Online: