Geographic Information Systems (GIS): Business Analyst Online

GIS and Geospatial Data

Business Analyst Online

ESRI's Business Analyst Online (BAO)

Business Analyst Online gives you detailed information about the demographic makeup of various populations and their lifestyles and buying behavior as well as information about businesses in your market area.

Web-based solution
Combines GIS technology with:
- demographic information
- consumer spending
- business details
Provide on-demand reports and maps.

Accessing BAO

Access

Request a Vanderbilt Organization ArcGIS account by emailing Stacy Curry-Johnson at stacy.e.curry@vanderbilt.edu
To access the Business Analyst Online: https://bao.arcgis.com/esriBAO

Helpful Resources

Documentation:

ESRI BAO Information

Infographics

Creating Infographics

Sample Reports

Tapestry Segmentation

Helpful Videos

Get started with the Business Analyst Web App

Introduction to BAO

Business Analyst Introduction

Training

ESRI BAO Training

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