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MGRL 2300: Entrepreneurship - The Business Planning Process: Market Research

Fact Finding: Market Research

Look at the market and the consumer. What is important about them? What already exists? Access experts’ opinions and ideas so you can back your analysis with facts. The following databases focus on the market and consumer:

Databases: Demographics

Once you understand the market, and the target consumer, you can use demographic databases and tools to find geographic locations that will best support new retail units. The following databases allow you to find socioeconomic demographic and psychographic data by local geographic area (MSA: Metropolitan Statistical Area; state; county; zip code, etc.)

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