To develop an understanding of an industry, you must understand its structure. Exploring your industry will help you gather information to persuade others to work in this industry. For a large industry, information is easy to find. For smaller industries, which may be fairly new or filled with "mom-n-pop" and private businesses, a different approach is needed. Examples of where you may find industry information include:
Using these sources enables you to find out what information already exists, see the opinions and ideas of experts, and reach your own conclusions based on facts and analysis.