While you may be very familiar with the standard Google search (and subsequent huge list of results,) Google has tools that will make searching for specific business information, trends and data more focused. Below we highlight specialized Google search products:
Here are two sample searches using Google Advanced Search:
This first search is looking for the words health AND innovation but is limiting it to the pwc.com website (so it only searches the PricewaterhouseCoopers site)
This second search is looking for the phrase "hospital innovation" and (system or computer or technology.)
Google Scholar is a specialized tool you can use to search for scholarly literature online. Google Scholar provides access to "peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations."
Using a local version of Google can be helpful in finding international business information.