Research Guides: MGT: 6443 Advanced Corporate Valuation: Market Research

Market Research Reports

MarketResearch.com Academic
Covers the following major industries and categories: business services, consumer goods, food and beverage, demographics, heavy industry, life sciences and technology and media.
Mintel Reports
Requires individual registration. Consumer market information and data.

Passport Euromonitor This link opens in a new window
Euromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.

RKMA Market Research Reports
Look at the following titles featuring market research and consumer insights: Consumer Behavior; Consumer Marketing; Restaurants, Food and Beverage; Retail Business.

Market Share & Size

Business Source Complete
In the first search box, enter the phrase Market Share, then using the box to the right select SUBJECT TERM. In the second search line, enter the Company Name, then using the box to the right select COMPANY; or enter the Industry Name, then using the box to the right select SUBJECT, and then search.
more...less...
All current Vanderbilt University students, faculty, and staff have access, both on and off campus.
Factiva
Use the SUBJECT option to choose Market Share and then proceed with your search.
more...less...
All current Vanderbilt University students, faculty, and staff have access, both on and off campus. 10 simultaneous users. Factiva will also without warning logout users after 15 minutes of inactivity.

Industry-Specific Market Research Reports

BCC Research This link opens in a new window
Market research on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations. Industry analysis and market forecasts for advanced materials, high-tech systems and components, nanotechnology and novel processing methods.
e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Coverage: Full access to the current and previous year's reports. Vendor Tutorials: eMarketer Total Access Demo Video - http://www.emarketer.com/docs/Multimedia/emarketer_total_access_demo_040611/emarketer_total_access_demo_040611.html
Forrester This link opens in a new window
Reports and analysis that focus on the business implications of technology change. Jupiter media research and analysis incorporated into Forrester. At the Forrester login screen, enter your Vanderbilt email address in the Business Email Address field without a password, then click the Log In button. You'll be prompted to enter your VU username and password. First time users will need to complete a brief registration form.
Access Note: License does not include direct access to Forrester analysts for research inquiries, please do not phone, write, or send e-mail inquiries. User Limit: 5.
Gartner This link opens in a new window
IT data and analysis: executive summaries, perspectives, research briefs, research notes, special reports on IT-related issues. Spotlights key technologies, products, trends, opportunities, vendors and products.
All current Vanderbilt University students, faculty, and staff have access, both on and off campus. Please note that we have a limited subscription with Gartner that does not provide access to all areas of this database, particularly some of the specialized industry research.
Sports Market Analytics This link opens in a new window
Articles with news and market research information from sports industry sources. Includes market reports on international sporting goods equipment, college sports, endorsements, facilities, fan market profiles, financial reports, licensing, etc.
All current Vanderbilt University students, faculty, and staff have access, both on and off campus.