The Walker Management Library has purchased and licensed access to an extensive set of databases. In them you'll find published industry studies, analyst reports, news articles, company profiles, industry ratios, market research, financial, demographics, statistics and more. This is the kind of information you need to do a complete industry analysis.
All the resources listed in this guide are accessible off-campus during this period of remote learning. Depending on the database, you will need to:
To access the VM, please download VMWare to your computer using the directions from Owen IT (available for Mac or Windows.) You will also need the DUO mobile app; details on using MFA (multi factor authentication) for Vanderbilt resources are available here.
You should receive an email from Intelligize with your account details. Please set up your personal Capital IQ account using your vanderbilt.edu email address via this link.
Searching the internet is quick and easy, and a great source for so much information. However, caveat emptor: evaluate the resources you use. Use the CRAP test for more information on how to assess Internet resources, such as personal Web pages, blogs and Wikipedia:
Reach out to industry experts: journalists that cover your industry, financial analysts, industry associations, and academics. If you don’t know insiders in your network, identify them through publications, industry associations, and trade meetings. To find these easily, see the Trade Associations section of this guide.