Databases: Social Media
Along with our general industry and company databases, you may want to explore a few databases that cover the area of social media and emerging technologies:
- e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
- Forrester This link opens in a new window
Reports and analysis that focus on the business implications of technology change. Jupiter media research and analysis incorporated into Forrester. At the Forrester login screen, enter your Vanderbilt email address in the Business Email Address field without a password, then click the Log In button. You'll be prompted to enter your VU username and password. First time users will need to complete a brief registration form.
- Gartner This link opens in a new window
IT data and analysis: executive summaries, perspectives, research briefs, research notes, special reports on IT-related issues. Spotlights key technologies, products, trends, opportunities, vendors and products.
Websites: Social Media
The following websites are solid resources for information about social media and technology trends:
- Pew Research Center's Internet and American Life ProjectProduces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life.
- TechCrunchTechnology media property which profiles startups, reviews new Internet products, and covers breaking tech news.
- comScore InsightsInternet technology company that measures what people do as they navigate the digital world. Some analysis is available for free on the "insights" portion of their website.
- Digital Future ReportsYearly report published by the World Internet Project and the University of Southern California (Annenberg School for Communication.)
Social Media Books
These books are housed in the Walker Management Library.
The Social Media Bible by Call Number: HF5415.1265 .S25Also available electronically. How-to guide to building or transforming your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.
The Social Media Marketing Book by Call Number: HF5415.1265 .Z37Using easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. How to plan and implement campaigns intelligently, and then measure results and track return on investment.
Digital Engagement by Call Number: HF5415.1265 .H3663Also available electronically. How to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools to compete in the digital marketplace.
Social Media ROI by Call Number: HM742 .B53Managing & measuring social media efforts for organizations.
Social Media Marketing All-in-One for DummiesCall Number: HF5415.1265 .Z558Learn the latest social media marketing techniques including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples.
The Zen of Social Media MarketingCall Number: HF5415.1265 .K33Updated content and step-by-step guidelines for Google+, online advertising, SEO, Facebook, Twitter, LinkedIn, and group-buying sites such as Groupon and LivingSocial.
The New Rules of Marketing and PRCall Number: HF5415.1265 .S393Guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success
