Research Guides: BUS 1600: Principles of Marketing: Demographics

Databases: Demographics

Once you understand the market, and the target consumer, you can use demographic databases and tools to find geographic locations that will best support new retail units. The following databases allow you to find socioeconomic demographic and psychographic data by local geographic area (MSA: Metropolitan Statistical Area; state; county; zip code, etc.)

DemographicsNow This link opens in a new window
Geographically customized demographic data reports and maps. Identify patterns and trends regarding household expenditures, market penetration and location of goods and services.
All current Vanderbilt University students, faculty, and staff have access to this resource, both on and off-campus.
Social Explorer This link opens in a new window
Current and historical census data and demographic information: US Census, American Community Survey, religious membership, carbon emissions data, etc. Customizable maps, charts, and reports.
User Limit: 3.
Sage Data This link opens in a new window
Dynamically compare and manipulate statistical data to create tables, maps, and figures.

Websites: Demographics

American Fact Finder
Easy access to extensive Census population and housing (2000) data, and economic census data (2002); has searching capability.
American Fact Finder Address/Census Tract search
Enter a street address to find the corresponding Census Geographies including: Census tract, school district, voting district, etc.
State and County Quick Facts
Quickly access facts about U.S. people, business & geography broken down by county and state.
The American Customer Satisfaction Index
Tracks customer satisfaction with 200+ companies, 43 industries, and 10 economic sectors.
U.S. County Business Patterns
This annual series includes a separate report for each State, the District of Columbia, Puerto Rico, and a U.S. summary, along with information pertaining to individual divisions of the economy.

Nashville Business Websites

Nashville Area Chamber of Commerce
Includes information on the local business environment, relocation, tourism, education, etc.
Nashville Convention and Visitors Bureau
Includes visitor information as well as statistics on the Nashville hospitality and music industries.
Nashville Health Care Council
Association of health care industry leaders working together to further establish Nashville’s position as the nation’s health care industry capital.
Nashville Area Workforce Study
Workforce and labor opportunities study compiled by the Nashville region’s three Workforce Investment Boards & the TN Dept of Labor & Workforce Development in partnership with the Nashville Chamber of Commerce.
Nashville Downtown Association
Includes Residential Report & Survey Results and Employee Survey Annual Report.

Nashville Government Resources

Metropolitan Government of Nashville and Davidson County home page
Nashville Planning Department Resources
Includes general, community & neighborhood planning documents as well as transportation, parks, greenways, etc.