Fact Finding: Market Research
Look at the market and the consumer. What is important about them? What already exists? Access experts’ opinions and ideas so you can back your analysis with facts.
The following databases focus on the market and consumer:
- MarketResearch.com Academic This link opens in a new window
Quantitative and qualitative analysis of the market; primary research and expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share, etc.
- Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
- e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
- RKMA Market Research Reports12 titles featuring market research and consumer insights for the following: Business to Business Marketing; Consumer Behavior; Consumer Marketing; Consumer Use of the Internet and Mobile Web; Entertainment, Media and Advertising; Healthcare Business; International Consumer Markets; Leisure Business; Restaurants, Food and Beverage; Retail Business; Sports Marketing; Travel and Tourism. Includes archived titles back to 2006.
- Passport Euromonitor This link opens in a new windowEuromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
Mintel: Focus on Customers
- Try the Mintel database to learn about customer behavior and issues. The first time you use Mintel, you must create a free registration using your VU email address. Once In, the search box is in the upper right level, as is the drop down menu to select a single country if desired.
After you hit the search icon, you will see a list of reports to review as displayed below. Note the "more" button at the bottom of the screen shot to view more report titles:
