MGT 6499: Innovation Realization


The creative process of developing a new idea and presenting it to potential investors means doing due diligence and research:

  • What product or service already exists that you are replacing or competing with?
  • What patents, regulations, intellectual property issues need to be addressed?
  • Who is the target market or customer, demographics, behaviors, preference?
  • How will you quantify the market and pitch the idea successfully to investors?

These types of information and data can be gleaned from a broad range of information sources including legal, technical and business information. The purpose of this Research Guide is to present you with first steps on the research process.