Geographically customized demographic data reports and maps. Identify patterns and trends regarding household expenditures, market penetration and location of goods and services.
All current Vanderbilt University students, faculty, and staff have access to this resource, both on and off-campus.
All about the use of technology and Internet-based businesses; heavy on who the users are and how they use technology.
Coverage: Full access to the current and previous year's reports. Vendor Tutorials: eMarketer Total Access Demo Video - http://www.emarketer.com/docs/Multimedia/emarketer_total_access_demo_040611/emarketer_total_access_demo_040611.html
All about the consumer, demographics, characteristics, behavior, forecasts, market drivers, trends, size of market and more. Covers the U.S., U.K., Europe and some Asian markets.
Quantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
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