Leverage Information and Data to Be Successful In Your Work
For a successful business pitch or idea, you need to understand the problem, its relevance to the market and the solution you offer. We all Google – but what’s unique about your pitch that goes beyond Google?
Where do you find facts that strengthen your case? If you were a journalist, you’d know how to write a good article using the Five Ws (Who, What, When, Where, Why). These simple concepts can help you begin library research. Once you have this outline of what you need to know, then you can begin your research.
Who *cares* about this product or service? Is it a trade association? Government? Key competitors?
What is the nature of your idea? Does it compete with an existing product/service or replace one that already exists? What do you already know about it?
When will this be needed or used? Is that important for you in promoting it?
Where will the person/company be – geography, phase of life, what other demographics matter? What channel will you use to reach them?
Why does your idea have value? Why would someone buy it? What benefit does it offer the user?
TYPES OF BUSINESS INFORMATION SOURCES
Business information typically falls under 5 major categories:
Research can be gathered or distributed in different ways. It can be:
Why does the above matter? It can help you decide WHERE To look for information. The BIG question is, where is the kind of information you need likely to be provided and then how can you find it?
Information is generally distributed via channels that are either free (the Internet) or for-fee or by subscription (library type databases). Think of for-fee information as being distributed and packaged in databases by type.
Free Information can be from industry thought leaders, government or non-profits, companies and individuals. They use the Internet to distribute their direct information.
For-fee or subscription information (library databases):
Using Google is quick and easy but Caveat Emptor: evaluate the resources you use.
Apply the CRAP test:
Try using Google Advanced Search to build a more precise search and return more relevant results.