Business Librarian
Walker Management *Library
Contact:
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
Website
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
Professional Marketing and Market Resources
The following resources focus on the market and the consumer, containing reports written by external industry experts.
- e-Marketer This link opens in a new windowMarket research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
- Mintel Academic This link opens in a new windowMarket research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
- Statista This link opens in a new windowQuantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
Marketing Self-Driving Cars
- How To Market The Driverless-Car ExperienceFrom CMO by Adobe blog.
- Self-Driving Marketing Campaigns: Possible But Not EasyCustomerThink.com, August 28, 2017.
Customer Interest - Web Links
- Being a Driverless Car Passenger Proves ‘Unsettling and Extraordinary’The Guardian (UK), March 24, 2018.
- PAVE: Resources on Consumer PerceptionsProduced by Partners for Automated Vehicles Education.
- Public Concern about Driverless Cars is Strong, and the Support for Performance Requirements is ClearJanuary 2020 public opinion poll and analysis from Advocates for Highway & Auto Safety lobbying group.
