MGT 6361 Marketing Management Waymo

Business Librarian

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Walker Management *Library
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203

The Research Process

These questions will help you create a plan to see what information you need to find to support your idea.

  • Who *cares* about this product or service?  Is it a trade association? Government? Key competitors?

  • What is your idea?  Does it replace a product or service that already exists?

  • When will it be needed or used?  Is that important for you in promoting it?

  • Where is the end user – geography, phase of life? What channel will reach them?

  • Why would someone buy your product or service?