These questions will help you create a plan to see what information you need to find to support your idea.
Who *cares* about this product or service? Is it a trade association? Government? Key competitors?
What is your idea? Does it replace a product or service that already exists?
When will it be needed or used? Is that important for you in promoting it?
Where is the end user – geography, phase of life? What channel will reach them?
Why would someone buy your product or service?