Business Librarian
Walker Management *Library
Contact:
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
WebsiteOwen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
The Research Process
These questions will help you create a plan to see what information you need to find to support your idea.
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Who *cares* about this product or service? Is it a trade association? Government? Key competitors?
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What is your idea? Does it replace a product or service that already exists?
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When will it be needed or used? Is that important for you in promoting it?
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Where is the end user – geography, phase of life? What channel will reach them?
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Why would someone buy your product or service?
