Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
Customers
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Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Use the Mintel database to learn about customer behavior, motivations and issues. Search by demographic, industry, etc. then choose the report of interest from the search list. Please note: it is easiest to read the reports by clicking on the Full Report (PDF) icon on the report landing page. Also: click on the databook icon to download all the Mintel documentation of their report survey results.
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Statista This link opens in a new window
Quantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases. Please note: To access the eCommerce Insights module within Statista, click Insights > Explore eCommerce Insights and then click Login from at the top right of the screen.
