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BUSA 3700: Investment Analysis

Customers

Use the Mintel database to learn about customer behavior, motivations and issues. Search by demographic, industry, etc. then choose the report of interest from the search list. Please note: it is easiest to read the reports by clicking on the Full Report (PDF) icon on the report landing page. Also: click on the databook icon to download all the Mintel documentation of their report survey results.