Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Use the Mintel database to learn about customer behavior, motivations and issues. Search by demographic, industry, etc. then choose the report of interest from the search list. Please note: it is easiest to read the reports by clicking on the Full Report (PDF) icon on the report landing page. Also: click on the databook icon to download all the Mintel documentation of their report survey results.