Case Competitions

The case competition will ask for a solution to a problem.  The problem, in library research terms, can be explored by looking for a category of information.  These categories translate directly into library databases.  See the EXCEL spreadsheet of most commonly used business databases linked in the box to the left.

Categories of Information:

• Industry (e.g .automotive, solar power, etc.)
• Company (e.g. Coca-Cola, Home Depot, etc.)
• Customer (demographics, behavior, motivators, etc.)
• Topic (e.g. healthcare technology, a specific product/service/customer, etc.)
• News
• Data

Industry Thought Leaders, government and other entities use the Internet as their distribution channel and are generally considered credible sources.  They also are current and often crisp in length which makes for quicker and easier reading.  See the Is It True or Fake WORD document linked in the box to the left.

Industry Thought Leaders will vary by industry but the ones listed below in “any of these words” are an excellent starting point. 

Use: Google Advanced Search.

Query: Find current trends and challenges in healthcare technology.

• Filter by Date following this path on the Results page: Tools>AnyTime>xxxx
• Use the Advanced Google Searching primer for more in-depth search techniques.

Once you are assigned your case competition materials, the following will help you analyze the case materials: