ITA 3704 - Made-in-Italy: Italianness in Italy and Abroad. A Culinary Journey - Marra

Slow Food is a global movement of local groups and activists united by the common goal of ensuring everyone has access to good, clean and fair food. Founded in Italy in 1986, we are now active in more than 160 countries.

In 1986, Carlo Petrini founded the ArciGola Gastronomic Association in Italy. Three years later he launched Slow Food, an international anti -fast -food resistance movement. An ebullient presence, Carlìn (as he is affectionately known around the world) has become an ambassador for thinking differently about food. From the tiny town of Bra, home to some 27, 000 inhabitants, the Slow Food movement has grown to become a revolution, which now has roots in over 150 countries.

Speed - the obsession of the modern world - is determining what people should eat and how. Traditional foods are at risk of disappearing forever. An international eco-gastronomic movement known as Slow Food champions the protection of traditional culture, the environment and biodiversity while encouraging regional production, food education and pleasure. For these passionate and dedicated food lovers, sustainability, community and lifestyle are as important as seasonality, quality and taste.

Slow Food Revolution travels around the globe recording this growing phenomenon. First stop is Italy, home of the Slow Food movement, Bronte pistachios, Sorrento lemons and the original Neapolitan tomato. Here, towns such as Orvieto have been declared slow cities, free of fast food outlets, neon and noise.

Italy's slow food movement started to counter the fast food trend featured; details given about food that takes a long time to prepare; food preparation & eating shown. 2 minutes and 40 seconds.