Research Guides: Business Research for Innovative Ventures: Consumer Segment: Size, growth, trends

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Consumer Segments: Size, growth, trends

Explore consumer segments by lifestage, tech adoption, location, income, purchasing intention and behaviors.

Mintel Academic
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Statista
Quantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases. Please note: To access the eCommerce Insights module within Statista, click Insights > Explore eCommerce Insights and then click Login from at the top right of the screen.
Sage Data
Dynamically compare and manipulate statistical data to create tables, maps, and figures.
SimplyAnalytics
A mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.
e-Marketer
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Passport Euromonitor
Euromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.