Research Guides: Business Research for Innovative Ventures: Consumer Segment: Size, growth, trends

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Consumer Segments: Size, growth, trends

Explore consumer segments by lifestage, tech adoption, location, income, purchasing intention and behaviors.

Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Statista This link opens in a new window
Quantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
Sage Data This link opens in a new window
Dynamically compare and manipulate statistical data to create tables, maps, and figures.
SimplyAnalytics This link opens in a new window
A mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.
e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
DemographicsNow This link opens in a new window
Geographically customized demographic data reports and maps. Identify patterns and trends regarding household expenditures, market penetration and location of goods and services.
Demographics Now is being discontinued and our access will cease on October 6th. The Library recommends the following alternative resources for locating demographic information:
- Social Explorer: our best resource for historical data. An easy interface to access Census data
- PolicyMap: access to Census data and many additional datasets from government agencies. Very easy to identify where the data is coming from and both maps and charts can be exported.
- SimplyAnalytics: largest variety of data and viewing options- time-series, rankings, radius studies, mapping, etc. Includes additional data sets on consumer behavior, financial information, and healthcare.
For those interested in diving deeper into these resources, we are is teaching a Geospatial Data Discovery workshop on September 18^th at 1pm in the GIS Lab (Peabody Library, Room 304). We also have a great GIS Research Guide.
Passport Euromonitor This link opens in a new window
Euromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.