BUS 1400 Organizational Behavior

To fully understand an industry, you’ll want to see what information already exists, look at the opinions and ideas of experts, and reach your own conclusions based on facts and analysis. Examples of where this information is found include:

• Analyst reports
• Market research reports
• News articles
• Industry experts

IBISWorld: Global industry market research reports as well as insight on the business environment. Search by industry name, NAICS code or company name.

Industry reports include:

• Industry Performance
• Industry Outlook
• Industry Life Cycle
• Products & Markets
• Competitive Landscape
• Major Companies
• Operating Conditions
• Key Statistics
• Jargon & Glossary

First Research contains industry research on large industries. Search by industry or company name (if it is a large player.)

First Research has:

• Call Prep Sheets: Highlights industry analysts' concerns.
• Industry overviews and challenges
• Trends and Opportunities
• Executive insights

In the unlikely event that your industry is not there, find a related industry.

• EXAMPLE: If you are interested in Pixar, look at "Motion Picture Production and Distribution" and also "Graphic Design."

Note: use the Web Links to find leading organizations with an interest in this sector for more industry information

For niche or fragmented industries, think about who cares about the industry. It might not be gathered all nicely and packaged for you. You may need to rely on industry experts using First Research’s web links described above. Business news and articles will also help by looking for similar products, competitors, ideas, etc.