For social media analysis see the sources recommended in review articles such as "Activist media" or "Social media." See also review articles like "Urban ethnography."
Hallett, R. E., & Barber, K. (2014). Ethnographic Research in a Cyber Era. Journal of Contemporary Ethnography, 43(3), 306–330. https://doi-org.proxy.library.vanderbilt.edu/10.1177/0891241613497749
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