ARTS - 1505: Graphic Design

"The interest of this publication lies in the fact that it considers branding not merely as a challenge to professionals in graphic and communication design, but also as a complex theoretical object of inquiry, an object that calls for a multidisciplinary approach. The book will therefore be welcomed and useful not only for design researchers and educators, but also for practitioners interested in the justification of the choices made by brand designers..."

This book includes a selection of reviewed papers presented at the 11th China Academic Conference on Printing and Packaging, held on November 26-29, 2020, Guangzhou, China. The conference is jointly organized by China Academy of Printing Technology and South China University of Technology. With 10 keynote talks and 200 presented papers on graphic communication and packaging technologies, the conference attracted more than 300 scientists. The proceedings cover the recent findings in color science and technology, image processing technology, digital media technology, mechanical and electronic engineering and numerical control, materials and detection, digital process management technology in printing and packaging, and other technologies. As such, the book is of interest to university researchers, R&D engineers and graduate students in the field of graphic arts, packaging, color science, image science, material science, computer science, digital media, network technology and smart manufacturing technology.

This book demonstrates and discusses the hypothesis that, within the theory of multiple intelligences, graphic intelligence can be isolated and defined as the ability to use graphic skills to solve problems and create products through the integration and coordination of eye, mind and hand, that is, visual perception, thought and graphic representation. Since it is essential to the development of thought in various disciplinary and professional fields, graphic intelligence is considered an intellectual skill that needs to be taught not only in specialist training, but also in general training and at all levels of education, from pre- and primary school to higher education. The book discusses the role of graphic intelligence within the design, scientific, artistic, education and communication disciplines, highlighting how graphic skills are fundamental to enhancing cognitive and imaginative abilities in all areas of training and professional knowledge.

Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.

Visualizing with Text uncovers the rich palette of text elements usable in visualizations from simple labels through to documents. Using a multidisciplinary research effort spanning across fields including visualization, typography, and cartography, it builds a solid foundation for the design space of text in visualization. The book illustrates many new kinds of visualizations, including microtext lines, skim formatting, and typographic sets that solve some of the shortcomings of well-known visualization techniques. Key features: More than 240 illustrations to aid inspiration of new visualizations Eight new approaches to data visualization leveraging text Quick reference guide for visualization with text Builds a solid foundation extending current visualization theory Bridges between visualization, typography, text analytics, and natural language processing The author website, including teaching exercises and interactive demos and code, can be found here. Designers, developers, and academics can use this book as a reference and inspiration for new approaches to visualization in any application that uses text.

Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never bee...

The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Simplified: Plans to Payoffs aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyses why brands have become indispensable in our lives. It communicates the key concepts of branding and branding strategy with an optimum degree of lucidity. The book focuses on the following important branding challenges: " Brand meaning " Brand vision " Brand transformation " Brand value in higher orbits " Brand strategy " Leveraging the brand " Brand adjustments The book will be immensely helpful to professionals in the fields of marketing, advertising, consulting, strategy, and so on, and to entrepreneurs. Teachers and students of business management, advertising and branding will find it an incisive and exhaustive text on brand-building and brand management.

Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world's best companies.

Ethnic embroidery -- Palestine -- Themes, motives

In 'Diary of a Leap Year,' Mroué produces 366 daily collages from political newspapers in Lebanon and the Arab World, as a protest to the violence taking place in this region.

Prominent Iraqi-American artist-provocateur Michael Rakowitz invites forty acclaimed chefs and food writers to create mouthwatering savoury and sweet dishes using date syrupDate syrup has been central to Iraqi cooking and home life for centuries. In this unique book, a fusion of the worlds of contemporary art and food, an artist and forty celebrated chefs present delicious dishes using this staple of Middle Eastern cuisine. Their collaboration had its roots in early 2018, when Iraqi-American artist Michael Rakowitz unveiled a winged bull sculpture made from thousands of date syrup cans as the latest commission for the Fourth Plinth in London's Trafalgar Square. As his winged bull sat upon the Fourth Plinth, Rakowitz invited chefs from around the world to create new and classic recipes using date syrup as a way to celebrate this ancient ingredient and symbol of Iraqi culture. Pioneering chefs and food writers including Yotam Ottolenghi, Alice Waters, Claudia Roden, Reem Kassis, Prue Leith, Mourad Mazouz, Jason Hammel, Nuno Mendes, Thomasina Miers, Giorgio Locatelli and Marcus Samuelsson responded to his call by creating dozens of dishes. Their recipes range from the traditional to the innovative in a feast for the taste buds, and include everything from simple brunch dishes, salads and sides to mouth-watering mains, cakes, desserts, drinks and condiments. Easy step-by-step instructions enable the reader to make the recipes at home.Beautiful photographs of the dishes are accompanied by the artist's portrait drawings and sketches of the food. Completing the volume is a foreword by awardwinning food writer and chef Claudia Roden and an appreciation of the importance of the date in Iraqi society by Iraqi-American cultural-studies academic Ella Shohat, while Rakowitz writes about the significance of the syrup to his family and in his work. This special book will appeal to anyone who loves the cuisine of the Middle East and the politics of food in that troubled region.

Anyone who's ever sat on airplane has looked at them at least once--the safety instructions pamphlets and glossy airline magazines provided for the passenger's edification and entertainment. Inflight Magazine puts a sinister and subversive twist on these banal booklets--formally presented as a magazine, it functions as an artistic manual for hijackers, equipped with such essentials as a safety instruction card and a sick bag. What could be played as a simple joke serves for Belgian artist Johan Grimonprez as an illumination of the value of the spectacular in our culture of catastrophe. Inflight Magazine denounces the media pseudo-event, attempting to reveal the influence of pictures on our feelings, perception and memory. Viewers and readers are taken onto a jarring flight through their own experiences, memories and emotions, allowing them to create a space of critical distance from the spectacle of the media. The publication of Inflight Magazine accompanies a traveling exhibition around the world, with stops in Ghent, New York, Copenhagen, Athens, Berlin, Oslo, Cambridge, and Brussels.

"The Dutch designer Annelys de Vet invited Palestinian artists, photographers and designers to map their country as they see it ... the contributions give an entirely different angle on a nation in occupied territory."
https://disarmingdesign.com/product/subjective-altas-of-palestine/

This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, held on November 15-16, 2019, in Barcelos, Portugal. The respective contributions highlight new theoretical perspectives and practical research directions in design and communication, aimed at promoting their use in a global, digital world. The book offers a timely guide and a source of inspiration for designers of all kinds (Graphic, Digital, Web, UI & UX Design and Social Media), for researchers, advertisers, artists, entrepreneurs, and brand or corporate communication managers, and for teachers and advanced students. 

This second edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated second edition include: new material on moving images and on colour a discussion of how images and their uses have changed through time websites and web-based images ideas on the future of visual communication. Reading Images focuses on the structures or 'grammar' of visual designnbsp;- colour, perspective, framing and compositionnbsp;- provides the reader with an invaluable 'tool-kit' for reading images and makes it a must for anyone interested in communication, the media and the arts.

This title addresses how companies can effectively extend and manage their brand and their brand's value - the brand being the name, term, symbol, design or combination therof that identifies a good or service and differentiates it in the marketplace - within the global marketplace. A key issue in global branding is overcoming cultural and language differences in the establishment and execution of a branding message in different world markets. This challenge permeates all aspects of branding globally and impacts selecting which products/services to offer in particular markets, the methods of communicating about the brand, finding employees/contractors to handle the brand's management in different markets, and measuring the effectiveness of the branding efforts.

From Pop art and the Pictures Generation to Instagram and branding: how the dialogue between art and advertising has evolved over the decades The world of advertising has changed drastically over the last century. Marketers have shifted from selling physical objects to promoting lifestyles, brands and aspirations. Likewise, contemporary photographers have transformed the way they respond to advertising and the way they manipulate its visual language. This collection of important works by an international cadre of innovative artists traces the dialogue between art and advertising from the 1970s to the present. It offers arresting images from leading conceptual artists such as Chris Burden, Victor Burgin, Sherrie Levine and Richard Prince. We see how DIS, Roe Ethridge, Victoria Fu and Kim Schoen take on contemporary consumer culture, branding and lifestyle creation. Finally, this book looks at how, as artists delve deeper into commercial strategies, advertisers have begun to call upon them to apply their signature styles to media campaigns--and further blur the lines between fine art and consumerism.