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MGT 6499: Innovation Realization: Home

Introduction

The creative process of developing a new idea and presenting it to potential investors means doing due diligence and research:

  • What product or service already exists that you are replacing or competing with?
  • What patents, regulations, intellectual property issues need to be addressed?
  • Who is the target market or customer, demographics, behaviors, preference?
  • How will you quantify the market and pitch the idea successfully to investors?

These types of information and data can be gleaned from a broad range of information sources including legal, technical and business information. The purpose of this Research Guide is to present you with first steps on the research process. 

Reference Librarians

IF YOU SPEND 30+ MINUTES LOOKING FOR SPECIFIC INFORMATION AND NEED HELP:

 

Andrea Alexander, Legal

Rahn Huber, Business