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MGT 6499: Innovation Realization: SWOT, Five Forces and PEST Analysis

Company, Industry & Country Analysis

During the course of your country, company and industry research and analysis, you may want to find reports based on particular strategic analysis tools. However, if one is not available, you may need to create your own. Inputs to creating this analysis can come from the Strategic Analysis Tools report from CIMA.

SWOT reports
Analysis of the Strengths, Weaknesses, Opportunities & Threats of/to a particular company.

PEST or PESTLE reports
Analysis of the macro environment in which an organization exists. Usually specific to a particular country. Includes Political factors, Economic factors, Social factors; Technological factors (for PEST) along with Legal factors and Environmental factors (for a complete PESTLE analysis.)