Made-in-Italy-LabFrom NYC: Made-in-Italy: a concept, a brand, a lifestyle, a multimedia story. Multiple narratives embracing craftsmanship, tradition, innovation. Our Lab, an observatory in progress, was conceived and developed in courses on Italian culture that focuse on the relationship between Made-in-Italy, the story of the nation, its poliedric identity, its cities and regions. Particular attention is devoted to fashion, design, food, cinema, all bound up with technology, the arts, the science of well being. Respecting the environment, human beings, work. We dedicate our attention to these experiences as we journey to the beauty and the archives of personal and collective memory.