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LLO 8140: Strategy & Analytics: Databases/Articles

Featured Database: First Research

First Research is a database that focuses on Industry and Market Data. Its interface is easy to use. If you need something quickly, this is a great place to start. Remember, you won't find a specific company. Instead you'll need to look up the industry that a company belongs to. Instead of Pixar, you would look for "Motion Picture Production and Distribution," or "Graphic Design."


  • Call Prep Sheets that highlight industry analysts' concerns
  • Industry overviews
  • SWOT analysis
  • Executive insights

Featured Database: Hoover's (formerly OneSource)

Hoover's (formerly Onesource) is a great place to start your search for Industry and Market Data, or Company Information and Data. It offers details on companies and their executives, with a focus on the U.S. and Canada. The database organizes information about financials, subsidiaries, trade and business news, and research reports.

Databases for Company & Industry Information

Databases for Business News

Business Plans