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About Generative AI

What is Generative AI?

Before defining Gen AI, let's start with Artificial Intelligence (AI).  AI is an umbrella term referring to technology that helps machines and computers simulate human intelligence (IBM, n.d.).  Generative AI is a form of artificial intelligence (AI) that, based on its training data and statistical probability, can generate new content such as text, images, audio, or video (Feuerriegel et al., 2024; IBM, n.d.). Generative AI has emerged from machine learning, a branch of AI that deals with using algorithms to analyze and find patterns in data (datascience@berkley, 2022). 

Large Language Models

Large Language Models (LLMs) are a form of Gen AI built on neural networks, trained on huge collections of text, and capable of generating text using statistical probability. 

 

For more information, visit the AI For Business Guide

Explaining Generative AI

Helpful Reading

Video Resources

How Does ChatGPT Work?

Cal Newport, computer science professor at Georgetown, explains how ChatGPT works. 

 

The Rise of Generative AI for Business

An informative video from IBM giving the history of AI and explanation of Gen AI.