Consumer Databases
Tips on Market Sizing
- Sizing Up: Market sizing for your businessQuick read that explains top-down and bottoms-up approaches to market sizing.
- How to Create a Compelling Market Size Slide (With Examples)Case for bottoms-up market estimates for total, servicable available, and servicable obtainable markets.
Consumer Segments: Size, growth, trends
Explore consumer segments by lifestage, tech adoption, location, income, purchasing intention and behaviors.
- Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
- Statista This link opens in a new windowQuantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases.
- Sage Data This link opens in a new window
Dynamically compare and manipulate statistical data to create tables, maps, and figures.
- SimplyAnalytics This link opens in a new windowA mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.
- e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
- Passport Euromonitor This link opens in a new windowEuromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
Librarian
Josh Borycz
Contact:
Office: SC 3218
Virtual Office Hours:
Monday, 1:00-2:00pm
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Website
Virtual Office Hours:
Monday, 1:00-2:00pm
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