Marketing and Market Research Resources
This set of resources focuses on the market and the consumer. What is important about them? What information already exists? Access experts’ opinions and ideas, and demographic information so you can back your analysis with facts.
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Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
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Statista This link opens in a new window
Quantitative data, statistics, infographics, and related information compiled from market research institutes, trade publications, scientific journals, and government databases. Please note: To access the eCommerce Insights module within Statista, click Insights > Explore eCommerce Insights and then click Login from at the top right of the screen.
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MarketResearch.com Academic This link opens in a new window
Quantitative and qualitative analysis of the market; primary research and expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share, etc.
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RKMA Market Research Reports This link opens in a new windowGuides for researching consumer markets, including market assessments and forecasts, sector trends, profiles of market leaders, and statistics.
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e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
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SimplyAnalytics This link opens in a new windowA mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.
Business Librarian
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
