Research Guides: BUSA 2200: Data Analysis and Presentation: Marketing and Market Research Data

Business Librarians

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Contact:

Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203

Subjects: Business, Business: Company Information, Business: Finance and Markets, Business: Industry Information, Business: International Business

Mintel Academic This link opens in a new window
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Access Note: Requires VU email. Vendor Tutorials: Mintel Academic Student Guide - http://www.mintel.com/en/academic-us/
e-Marketer This link opens in a new window
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Coverage: Full access to the current and previous year's reports. Vendor Tutorials: eMarketer Total Access Demo Video - http://www.emarketer.com/docs/Multimedia/emarketer_total_access_demo_040611/emarketer_total_access_demo_040611.html
Passport Euromonitor This link opens in a new window
Euromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
SimplyAnalytics This link opens in a new window
A mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables.