Research Guides: ENGM 7897: Marketing Principles of Technology: Finding Business Information

Finding Business Information

IBISWorld
Large collection of industry reports; market size, competitors, drafting business plans, pitch books, benchmarking, forecasting, business valuations, litigation support, due diligence and more.
Hoovers
Details on US and international companies, executives, market research reports, and trade publications. Includes financials, subsidiaries, and trade and business news.
Business Source Complete
Covers most business areas: management, marketing, economics, finance, accounting, & international business. Includes company reports, SWOT analyses, working papers, country reports, industry reports, case studies, etc.

All current Vanderbilt University students, faculty, and staff have access, both on and off campus.
Factiva
Business magazines, trade publications, and newspapers; includes the Wall Street Journal.

User Limit: 10 simultaneous users. Logs out after 15 minutes of inactivity.
PrivCo
Business and financial data on major, non-publicly traded corporations: family owned, private equity owned, venture backed, and international unlisted companies. Company financials, M&A deals, valuations, venture capital funding, private equity deals, etc.

Access Note: Users must create individual accounts. PrivCo limits Excel downloads.

Annual Reports
Free website with annual reports from thousands of companies. Remember, this is the "company story" of the status of their business.

Bureau of Labor Statistics
The BLS is a US government entity that collects and reports data on the workforce in the US. You can find reports on average salaries for different fields of work, how many people work in different fields, etc. For this course, it can help you find data on what your labor costs might be.
Thomasnet
Thomasnet is a directory of manufacturers. If you are trying to find companies that could supply particular product or part, Thomasnet is a good source. You could then view online company catalogs to get and idea of costs.
Small Business Information
Another US Government entity that provides information on how to plan a small business, including calculating costs.