Covers most business areas: management, marketing, economics, finance, accounting, & international business. Includes company reports, SWOT analyses, working papers, country reports, industry reports, case studies, etc.
All current Vanderbilt University students, faculty, and staff have access, both on and off campus.
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Coverage: Full access to the current and previous year's reports. Vendor Tutorials: eMarketer Total Access Demo Video - http://www.emarketer.com/docs/Multimedia/emarketer_total_access_demo_040611/emarketer_total_access_demo_040611.html
VU Libraries ResearchGuides is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. You may republish or adapt this guide for educational purposes, as long as proper credit is given. Our recommended credit includes the statement: Written by, or adapted from, Vanderbilt University Libraries (current as of .....). If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.